The upDate concept was born out of a singular obsession - to bring the most iconic symbol of Arabian tradition and hospitality to the modern era.
In this new wave approach, dates are fun, innovative and versatile. While they remain firmly rooted in the past, they are also young, contemporary and adventurous. Most importantly however, they are constantly evolving and are always full of possibility. Just try our Black Forest, Cheesecake or Salted Toffee dates, to name a few, and you'll know exactly what we mean.
All our products are a creative mix of delicious, fresh and wholesome ingredients, made from scratch to exacting standards and unique proprietary recipes.